It is an integral part of Dulce Café’s strategy to implement a change or upgrade of the store design every 5 or so years, & hence stay ahead of the competition, be attractive to Landlords, inviting to customers and profitable to Franchisees. It is our great pleasure to show you our latest store design. This new design will be rolled out in all new store builds, and existing Dulce Café stores will be encouraged to revamp to this new look at a time suitable to the Franchisee and Landlord.
When looking at the five pictures, it is important to remember that the design has been implemented in such a way that some of the elements of the design can be moved from the back to the front, and visa versa or increased or decreased in emphasis; depending on the shape, size and layout of the store in question, & the type, location , size and LSM of the development.
The three main areas of the store design are as follows :
The casual dining area is an area planned to relax customers, and to cater for those customers that want something quick and light to eat. Maybe located in front of the store or to the rear of the store.
The barista / deli take out area – entrance to the store, greeting area with emphasis on good coffee, take aways, retail area etc.
The internal seating area is planned for the customers that want to sit down and have a more substantial meal, or more privacy.
Dulce Café Lite – in addition to the Standard Dulce design, a smaller version of the above has been designed for those locations with less internal space , and labelled Dulce Lite. This store will carry a slightly modified menu.
